New look for 2017 BTCC campaign
Race-winning British Touring Car Championship team Ciceley Motorsport today unveiled its new sponsor and a new livery in readiness for its 2017 campaign.
The Accrington-based team has secured a three-year deal with Mac Tools to be the headline sponsor of its Mercedes-Benz A-Class which will be driven by race-winning touring car star Adam Morgan.
Mac Tools has been a subsidiary sponsor of the Cicely Motorsport Mercedes for the last three seasons, but this marks the start of a new era as the company ups its involvement as title sponsor.
Liam Kettlewell, Mac Tools Sales Director, said: “We are thrilled to step up our involvement in the Dunlop MSA British Touring Car Championship with Ciceley Motorsport. We have seen the team go from strength-to-strength during the past three years and now is the time to maximise our relationship with them by becoming title sponsor. Ciceley is a fast growing, family-run, highly skilled and professional team who no doubt will continue to succeed. In many ways this reflects our Mac Tools Franchisee’s throughout the UK. The BTCC is a great platform for us: great racing, excellent television coverage, a total geographical spread across the UK and an ideal platform to strengthen end user awareness of our Mac Tools brand, products and franchisee’s across the UK. We can’t wait for the season to begin.”
BTCC race-winner Adam Morgan is enthusiastic about the news. “We have worked really closely with the guys at Mac Tools over the last three years and are delighted to have them as our new title sponsor. It’s incredible to have the company as title sponsor now having built a great relationship with them and a three-year deal illustrates the commitment the company has to the teams and the championship. I can’t wait to stand on the top step of the podium in my Mac Tools overalls for the first time and repay the company’s faith in us.”
Ciceley Motorsport’s Commercial Director, Norman Burgess, said: “Our mechanics love using Mac Tools products, our Mac toolboxes are without doubt the best in the world and they enjoy using the Bruiser Battery Impact Wrench for changing the new 50mm wheels which have to be tightened to 400 Newton Metres which is a phenomenal piece of kit. It’s over 1400Nm on full power!
“This is a fantastic deal for us. We started off as a little family team after Adam won the Ginetta Supercup title and have grown from a garage at Adam’s home to purpose-built facilities with a BTCC and Renault Clio team. To have a company of the standing of Mac Tools come on board as our title sponsor really puts us on the map and cements our future. We want to become a manufacturer team and having a sponsor at this level on board for three years gives us that platform from which to work. This moves the whole team to another level and along with Mac Tools we have grown together, with our mechanics the ideal people to launch new Mac Tools products and use them during the season. We have the best mechanics in the championship and that is proved by completing more racing miles without a mechanical failure in the current regulations, so what better team for Mac Tools to be associated with?”
WIX Filters, the team’s long-standing sponsor, will stay on board as a subsidiary sponsor and maintains a relationship with the team that has included race wins with Adam at Brands Hatch and Thruxton.
“I’m very happy that we have been able to maintain WIX Filters as a sponsor because the company has played a key part in the growth and success of Ciceley Motorsport in the BTCC and its familiar logo will be proudly displayed in our new colour scheme.
The new-look car was unveiled at Silverstone today, Saturday March 4th, to an appreciative audience of Mac Tools franchises and guests. It will be on track at the Dunlop MSA British Touring Car Championship Media Day at Donington Park on March 16th with the opening rounds of the championship at Brands Hatch on April 1/2.
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